How Many Tourists Visit Bali Each Year? [Bali Tourism Statistics]

Bali receives millions of visitors every year, but the headline number changes depending on what you count.

In 2025, Bali recorded 6,948,754 direct foreign tourist arrivals, up 9.72% from 2024. Domestic tourism was much larger: 26,615,306 domestic trips were recorded in Bali during the same year. These two figures should not be treated as one simple “unique visitors” count, because domestic trip data and foreign arrival data are measured differently.

That distinction matters. Bali tourism statistics can refer to foreign arrivals, domestic trips, hotel occupancy, average hotel stay, or tourism’s contribution to the local economy. This article separates those metrics so the numbers are easier to read.

Key Stats: Bali Tourism

• Bali recorded 6.95 million direct foreign tourist arrivals in 2025, up 9.72% from 2024.
• Domestic tourism remained much larger in volume, with 26.62 million domestic trips to Bali in 2025.
• In 2024, one commonly cited estimate put Bali at about 16.4 million total visitors, made up of 6.33 million international tourists and about 10.1 million domestic tourists.
• Australia remained Bali’s largest international source market in 2025, with about 1.63 million arrivals, or 23.44% of foreign arrivals.
• From January to April 2026, Bali recorded about 2.02 million direct foreign arrivals. That was slightly below the same period in 2025.
• The room occupancy rate for star-rated hotels in Bali was 60.88% in December 2025, down from 63.71% in December 2024.
• Bali’s economy grew by 5.48% in 2024, while the accommodation and food-and-beverage sector contributed 21.75% of Bali’s GRDP in Q4 2024.

Quick note: “foreign arrivals” and “domestic trips” are not the same as unique people. A traveler can take more than one trip, and hotel data measures stays rather than arrivals.

How Many Tourists Visit Bali Each Year?

The clearest recent figure is for international tourism. Bali recorded 6,948,754 direct foreign tourist arrivals in 2025, compared with about 6.33 million in 2024. That means Bali passed its pre-pandemic foreign-arrival peak and continued growing in 2025.

For total tourism, the picture is less simple. Some sources combine international and domestic visitors. Others report domestic trips, which can produce a much higher number.

The 2025 figure comes from BPS Bali data reported by Antara. Earlier figures are useful for context, but the article should avoid mixing historical visitor estimates with newer domestic trip counts in one trend line.

Bali Tourism Numbers: 2025 and 2026 Update

In 2025, Bali’s international tourism continued to grow. BPS Bali recorded 6,948,754 direct foreign arrivals, a 9.72% increase from 2024. Foreign arrivals by sea also increased, reaching 41,169 visits in 2025, compared with 24,819 in 2024.

Early 2026 data looked more mixed. Bali recorded 2,019,892 direct foreign arrivals from January to April 2026. April recovered strongly from March, but the four-month total was still slightly below the same period in 2025.

Do not turn those four months into a full-year 2026 forecast unless the article clearly labels it as a projection. Bali’s seasonality is strong, and monthly arrivals can shift sharply around holidays, flight capacity, and school breaks.

Why Bali Tourism Numbers Differ by Source

Bali tourism statistics can look contradictory because they often measure different things.

• Direct foreign arrivals: international visitors who arrive directly in Bali, usually through airport or seaport entry points.
• Domestic visitors or domestic trips: travel within Indonesia to Bali. Some datasets count trips, not unique travelers.
• Hotel occupancy: the share of available hotel rooms that are occupied.
• Average length of stay: how long guests stay in a specific type of accommodation, such as star-rated hotels.
• Tourism contribution to the economy: spending and business activity related to tourism, often measured through sectors such as accommodation and food services.

That is why a 2025 article may show 6.95 million foreign arrivals, 26.6 million domestic trips, or a much lower hotel-stay figure. They can all be true, but they do not answer the same question.

How Many Tourists Visit Bali Each Day?

Based on the 2025 foreign-arrival figure, Bali averaged about 19,000 direct foreign tourist arrivals per day.

Domestic tourism was far larger by trip count. The 2025 domestic trips figure works out to about 72,900 domestic trips per day on average. That number should be read as trip volume, not as unique people on the island each day.

If foreign arrivals and domestic trips are placed side by side, the average daily travel volume is about 92,000 recorded arrivals or trips per day. That is a useful scale marker, not a precise daily headcount.

Domestic Tourism in Bali

Domestic tourism is a major part of Bali’s travel market. In 2025, BPS Bali recorded 26,615,306 domestic trips to Bali. December alone accounted for 2,198,625 domestic trips.

This is one reason Bali can feel busy even outside the main international holiday months. Domestic travel can rise around Indonesian public holidays, school breaks, religious holidays, and long weekends.

Which Countries Visit Bali the Most?

Australia is Bali’s largest international source market. In 2025, Bali recorded about 1.63 million Australian arrivals, equal to 23.44% of foreign arrivals. India and China followed, with about 569,260 and 537,380 arrivals respectively.

This source-market mix explains much of Bali’s seasonality. Australian school holidays, Indian outbound travel, Chinese holiday periods, and European summer travel can all affect demand.

How Much Do Visitors Spend in Bali?

Bali-specific visitor spending is harder to state confidently than arrivals. Some articles cite older spending estimates or projections, but a recent official full-year tourism-spending total for Bali is not always published in a simple visitor-spend format.

A safer approach is to separate visitor spending from the wider tourism economy. Bali’s accommodation and food-and-beverage sector contributed 21.75% of Bali’s GRDP in Q4 2024, according to BPS Bali. The province’s economy grew by 5.48% across 2024.

That does not mean tourism equals exactly 21.75% of the economy. Accommodation and food services are strongly tied to tourism, but they are not the entire tourism sector. Transport, tours, retail, entertainment, wellness, villas, and real estate-linked activity also matter.

How Busy Are Hotels in Bali?

Hotel occupancy is another useful measure, but it is not the same as tourist arrivals.

In December 2025, the room occupancy rate for star-rated hotels in Bali was 60.88%. That was higher than November 2025, but lower than December 2024, when star-rated hotel occupancy reached 63.71%. Non-star hotel occupancy was 39.61% in December 2025.

Hotel data can understate total tourism activity because many visitors stay in villas, guesthouses, private rentals, surf camps, retreat centers, or with friends and family.

How Long Do Visitors Stay in Bali?

Hotel-based length-of-stay data usually gives a shorter number than total trip length. BPS reported that the average length of stay for foreign and domestic guests at star-rated hotels was about 2.75 days in July 2024 and 2.86 days in August 2024.

That does not mean most Bali holidays last only three days. Many travelers split time between hotels, villas, guesthouses, and several areas of the island. A visitor might spend two nights in Ubud, three nights in Canggu, and two nights in Uluwatu, but hotel statistics may capture only part of that stay.

What Are the Most Visited Attractions in Bali?

Bali’s visitor demand is spread across beaches, temples, rice terraces, surf areas, wellness stays, and day trips. The exact annual visitor count for each attraction is not always published in one official dataset, so this section avoids unsourced attraction-level numbers.

If exact annual visitor counts are added later, each number should be tied to a specific attraction source. Do not estimate attraction traffic from total Bali arrivals.

When Is the Best Time to Visit Bali? Seasonality

Bali receives visitors all year, but demand changes by season.

July and August are usually among the busiest months for international travel. Christmas and New Year can also push hotel demand sharply higher, even though they fall during the rainy season.

What Are the Biggest Events Attracting Tourists to Bali?

Bali’s event calendar is shaped by religion, culture, wellness, sport, food, music, and international travel seasons. It is not driven by one single annual event.

• Nyepi: Balinese Day of Silence, one of the island’s most distinctive cultural events.
• Galungan and Kuningan: major Balinese Hindu holidays that affect local life and travel patterns.
• Bali Arts Festival: cultural performances, music, crafts, and traditional arts.
• Bali Marathon and sports events: running, triathlon, cycling, and wellness-linked travel.
• Yoga and wellness retreats: especially around Ubud, Canggu, and quieter resort areas.
• Christmas and New Year: one of the strongest demand periods for hotels, villas, beach clubs, and restaurants.

Exact visitor counts for individual events should only be added when the organizer or an official tourism office publishes them.

How Much Does Tourism Contribute to Bali’s Economy?

Tourism is central to Bali’s economy, but the safest way to explain the contribution is through official economic categories.

In Q4 2024, BPS Bali reported that the accommodation and food-and-beverage sector contributed 21.75% of Bali’s GRDP. Bali’s economy grew by 5.48% across 2024.

That official sector does not capture every tourism-linked business, but it shows how much Bali depends on travel demand. Hotels, restaurants, transport, tours, wellness businesses, retail, entertainment, and real estate all react when arrivals rise or fall.

Bali Tourist Levy

Bali has a foreign tourist levy. The official Love Bali FAQ states that foreign tourists are subject to a Rp 150,000 levy. It is paid once while traveling in Bali.

This levy is separate from hotel prices, flights, and other travel costs. It also means that future Bali tourism data may increasingly be discussed alongside questions about overtourism, infrastructure, waste, traffic, and cultural preservation.

Which Areas of Bali Are Most Popular With Tourists?

Most first-time visitors still concentrate in South Bali and Ubud, but the island has several distinct tourism zones.

Tourism pressure is not evenly distributed. South Bali has the heaviest concentration of hotels, villas, restaurants, traffic, and nightlife.

FAQ – Bali Tourism Insights

Methodology

This article separates direct foreign tourist arrivals, domestic trips, hotel occupancy, and economic contribution.

Foreign arrivals refer to international tourists recorded as arriving directly in Bali. Domestic trip figures refer to domestic travel records and should not be treated as unique people. Hotel occupancy measures room demand, not total visitors. Economic contribution figures use official GRDP categories, especially accommodation and food-and-beverage services.

Where a recent Bali-specific visitor-spending figure is not available from a clear source, this article avoids presenting a new exact number.

Sources

1. Antara – Bali’s foreign tourist arrivals rise nearly 10% in 2025, citing BPS Bali
2. BPS Bali – Tourism Overview of Bali Province, December 2025
3. BPS Bali – Tourism Overview of Bali Province, April 2026
4. BPS Bali – Tourism Overview of Bali Province, March 2026
5. BPS Bali – Bali’s Economic Growth Overview, Q4 2024
6. BPS Bali – Bali Province Tourism Development, July 2024
7. BPS Bali – Bali Province Tourism Development, August 2024
8. Road Genius – Bali Tourism Statistics
9. Love Bali – Foreign Tourist Levy FAQ

Alison Adams

Alison is a travel writer passionate about solo adventures, photography, and memorable getaway escapes. She loves uncovering Cancun’s scenic coastline, boutique stays, local experiences, and hidden gems, creating stories that help curious travelers see more than the usual tourist highlights. Her work has been featured in Forbes, CNN, Travel + Leisure, Yahoo, and other major outlets.